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ABC PANEL TO TRY, TRY AGAIN ON PRICING MATTERS Market segments advance; group to redouble effort to hack new path in marketing thicket
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NewsInc
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March 30, 1998
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Copyright informationCOPYRIGHT 1998 The Cole Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The contentious issue of creating market segments has been settled, while pricing issues will undergo further study, according to the chairman of the Audit Bureau of Circulations task force that examined the issues since last summer.
The ABC board of directors gave first passage to the plan at its meeting March 11-14 in Phoenix. The plan will permit newspapers to designate up to 10 market segments as a way to provide advertisers with more targeted circulation data; a publisher could sell subscriptions to qualified readers in those segments at a discount.
Compared with the proposal that was booted back to the panel in November, "the most significant change is that we are not ...
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