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Article: Veryfine Products, Inc. Makes History With America's First Diet Juice Drink Sweetened With Sucralose - Diet Veryfine
- Article from:
- PR Newswire
- Article date:
- May 28, 1998
CopyrightCOPYRIGHT 1998 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Small, Family-Owned Company Uses Foresight, Agility, and a Splash of Good
Timing to Produce a Revolutionary Diet Juice Drink
NEW YORK, May 28 /PRNewswire/ -- Veryfine Products, Inc. today introduced Diet Veryfine(TM), the first diet juice drink in America to be sweetened with sucralose. Sucralose, the first and only low-calorie sweetener made from sugar, was approved by the United States Food & Drug Administration (FDA) last month after more than 20 year of testing and research.
"Timing is everything," said Sam Rowse, president of Veryfine Products, Inc. "Just as we were completing years of research and development on our first line of ...
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... ... only a handful of choices -- Coke, Pepsi, apple juice, maybe a Slurpee. In that simpler era of the 1970s and '80s, Veryfine Products Inc. of Westford owned a big share of the convenience-store market for juices and juice drinks sold in single-serve ...
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