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Article: Radio Unica Secures 90% Distribution; Network Surpasses Distribution Forecasts In Only Four Months.
- Article from:
- Business Wire
- Article date:
- June 3, 1998
CopyrightCOPYRIGHT 1998 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MIAMI--(BUSINESS WIRE)--June 3, 1998--Radio Unica, the only Spanish-language radio network in the U.S., announced today that it has secured 90% distribution of its programming among total U.S. Hispanic listeners. Following an unprecedented 4 months of aggressive negotiations, acquisitions and LMA agreements, the network's roster of owned and/or operated stations and affiliates has nearly doubled since its launch on Jan. 5, 1998.
"Radio Unica is now the only Spanish radio broadcaster in the U.S. that offers advertisers a true network, national buy, reaching 90% of the total U.S. Hispanic population," said Joaquin Blaya, CEO and chairman of Radio Unica Corp. He added, ...