|
|
Article: -THE HENLEY CENTRE: Forget the cold call - welcome to the age of the 'warm' call
- Article from:
- M2 Presswire
- Article date:
- June 9, 1998
CopyrightCOPYRIGHT 1998 Normans Media Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
M2 PRESSWIRE-9 June 1998-THE HENLEY CENTRE: Forget the cold call - welcome to the age of the 'warm' call (C)1994-98 M2 COMMUNICATIONS LTD RDATE:050698 In the six months to March 1998, around 41 million people received a call from a company. But, according to new research from The Henley Centre, a large number of these calls (40%) were not the traditional 'cold' calls from double glazing companies and their like but a new breed of 'warm', or customer service calls from some of the UK's leading companies. The report, 'Outbound Teleculture' documents that 35.5 million had been called by a telecoms company, a bank, a retailer or a utility in this period: a seven-fold increase ...