Articles > Business magazines > Trade magazines > Media Industry Newsletter articles > June 1998

Article: MIN'S EXCLUSIVE REVIEW OF GROUP PUBLISHERS' FIRST-QTR.-1998 AD PAGES: 20 OUT OF 30 COMPANIES' ADVERTISING "BOTTOM LINES" ARE BLACK.

Article from:
Media Industry Newsletter
Article date:
June 8, 1998
Copyright

If corporate ledgers depended only on ad pages, then execs at Curtco Freedom (+28.38% through March) would be jumping for joy, while those at Rodale (-16.70%) would be jumping out windows. But both group publishers' cumulative differentials are induced by extenuating circumstances: Curtco is aided by fledgling titles Home Theater (+76.29%/ Portable Computing Direct Shopper (+58.77%), while Rodale is hurt by one less issue from Bicycling (-47.12%) and its stricter ad parameters (no tobacco, etc.) with 1997 acquisition New Woman (- 23.42%). There is nothing extenuating, though, at American Express Publishing, where Departures/Food & Wine/Travel & Leisure's combined +19.52% ...

Read all of this article with a FREE trial

Related newspaper, magazine, and journal articles:

Article: ZIFF-DAVIS MAGAZINES TOPS IN AD PAGES, AD ...
PR Newswire;  January 31, 1996 ;     700+ words ... ... Shopper was the top computer periodical in ad pages, PC Magazine was the top ranking publication ... over 1994; we sold more than 50,000 ad pages worldwide; and we introduced more market ... Shopper was the top computer publication in ad pages for 1995, with 7,979. CMP Publications ...

Article: 2007 B2B mag ad pages & ad revenue show ...
Business Publisher;  April 17, 2008 ;     618 words ...2007 advertising revenue and ad pages for B2B magazines showed a decline of ... the 21 categories showing a decline in ad pages in 2007 compared to 2006. According to ... the 21 categories showed an increase in ad pages for 2007 compared to the year before ...

Article: Box Scores: Developer Sector Flops (-25% $$$), As CMP's Weitzner ...
Min's B to B;  April 1, 2002 ;     700+ words ... ... tracked by Adscope fell in February, as ad pages (-28.29%) and ad spending (-24 ... s Intelligent Enterprise (+55.35% ad pages /+62.77% ad revenues), Xplain Corp ... is firming up." DEVELOPERS TECHNICAL AD PAGES AND REVENUES (January --February ...

Article: Boxscores (September).(Ad pages)(Illustration)
Min's B to B;  November 15, 2004 ;     700+ words ...DEVELOPERS/TECHNICAL AD PAGES AND REVENUES (January - September) Ad Pages Ad Pages PUBLICATIONS YTD 2004 YTD 2003 1 Access VB SQL Advisor 86 126 2 Application Development Trends ...

Article: Boxscores (August).(banking and finance ad pages ...
Min's B to B;  October 25, 2004 ;     700+ words ...BANKING AND FINANCE AD PAGES AND REVENUES (January-August) Ad Pages Ad Pages % Chg. PUBLICATIONS YTD 2004 YTD 2003 YTD 1 ABA Banking Journal 269.5 255.71 5.39 2 American Banker 452.49 477.96 -5.33 3 Bank Technology News 167.01 ...

Article: B2B Boxscores (July): Ad Rate Rise Muffles Prevailing ...
Min's B to B;  October 4, 2004 ;     700+ words ... ... 11.6%, the music titles tended to be up a moderate 4%-6%. VERTICAL/SPECIAL INTEREST AD PAGES AND REVENUES (January-July) Ad Pages Ad Pages PUBLICATIONS YTD 2004 YTD 2003 1 CRM Customer Relationship Mgt. 97.17 123 2 Electronic Musician ...

Article: Boxscores (May 2005): Three Tech Sectors Repeat YTD Drops In ...
Min's B to B;  August 15, 2005 ;     700+ words ... ... AD PAGES AND REVENUES (January-May 2005/2004) Ad Pages Ad Pages Title (Publisher) YTD 2005 YTD 2004 1 Baseline ... AD PAGES AND REVENUES (January-May 2005/2004) Ad Pages Ad Pages Title (Publisher) YTD 2005 YTD 2004 1 Business ...

Article: Reseller and Vertical/Special Interest Ad ...
Min's B to B;  June 5, 2006 ;     700+ words ... ... PAGES AND REVENUES (January - March 2006/2005) Ad Pages Ad Pages Title (Publisher) YTD 2005 YTD 2004 1 Business Solutions ... PAGES AND REVENUES (January - March 2006/2005) Ad Pages Ad Pages Title (Publisher) YTD 2005 YTD 2004 1 Campus ...

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!

Find articles, research, and archives