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Article: BERLIN'S SHOP SEEKS ENTREE TO GM VIA OLYMPICS WORK: CLIENT NBC PROVIDES PATH TO AUTOMAKER
- Article from:
- Advertising Age
- Article date:
- June 1, 1998
- Author:
CopyrightCOPYRIGHT 1998 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Berlin, Cameron & Partners, New York, is believed to be developing ideas for General Motors Corp. that could lead to an assignment for the upstart shop from the auto giant.
Berlin Cameron's GM relationship came about through the agency's Olympics assignment for NBC; GM is an Olympics sponsor.
An executive close to GM said Berlin Cameron Chairman Andy Berlin was in Detroit recently to talk to GM about its Olympics sponsorship. The executive said Berlin Cameron's work would be broad-based, not tied to a single brand.
A GM spokeswoman said Mr. Berlin has had conversations with Philip Guarascio, VP-general manager of marketing and advertising at GM's North ...