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Article: SEARCH ENGINE HOTBOT PUSHES E-COMMERCE: WIRED CREATES SHOPPING DIRECTORY
- Article from:
- Advertising Age
- Article date:
- June 1, 1998
- Author:
CopyrightCOPYRIGHT 1998 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Wired Digital today announces aggressive plans for electronic commerce that include a first push to build its HotBot search engine brand and $20 million in commitments from retailers on a new e-commerce offering.
Wired Digital is positioning HotBot as the "premium portal for power users," and expanding what began late last year as ShopWired into the HotBot Shopping Directory.
The new directory moves from a handful of exclusive merchandisers in specific categories to more than 14 categories with multiple retailers in most. HotBot Shopping also goes from simply a space on the front page of the search engine (www.hotbot.com) to its own destination site ...