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Article: JOHNNIE WALKER STRIDING INTO THE APPAREL BUSINESS
- Article from:
- Daily News Record
- Article date:
- June 17, 1998
- Author:
CopyrightCOPYRIGHT 1998 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SPORTSWEAR LINE DESIGNED BY JEFFREY BANKS WILL DEBUT AT BLOOMINGDALE'S IN OCTOBER
NEW YORK -- The world's best-selling scotch is preparing to serve one up to the apparel industry. This fall, Johnnie Walker will extend its brand into other products for the first time with the launch of The Johnnie Walker Collection of men's sportswear and watches. The collection, which will be designed by two-time Coty Award winner Jeffrey Banks, will make its debut at Bloomingdale's and Bloomingdale's by Mail in October.
The Johnnie Walker Collection is owned by the whiskey maker. Retail consultant Marvin Traub, the former CEO of Bloomingdale's who put the deal together, told ...