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Article: The Johnnie Walker Collection Debuts for Fall 1998
- Article from:
- PR Newswire
- Article date:
- June 18, 1998
CopyrightCOPYRIGHT 1998 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Retail Consultant Marvin Traub and Designer Jeffrey Banks Team Up to
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One of the World's Premier Brand Names Into Men's Sportswear
NEW YORK, June 18 /PRNewswire/ -- Johnnie Walker, one of the most respected brand names and the world's best-selling Scotch whiskey, will be translated into fashion with the launch of The Johnnie Walker Collection of men's sportswear and timepieces. The collection debuts this fall at Bloomingdale's and marks the first time the brand will extend its product offerings outside of branded spirits. The creation of a fashion collection is an integral part of an overall strategy to develop Johnnie Walker as a ...