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Article: Data Marketing, Inc. and Coopers & Lybrand Consulting Form Strategic Alliance.
- Article from:
- Business Wire
- Article date:
- June 25, 1998
CopyrightCOPYRIGHT 1998 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SANTA CLARA, Calif.--(BUSINESS WIRE)--June 25, 1998--Data Marketing, Incorporated (DMI) today announced that it has forged a strategic alliance with Coopers & Lybrand Consulting (CLC), enabling CLC to offer its clients comprehensive custom databases and direct marketing campaign management.
"Data Marketing supplies its clients with a one-stop source of direct marketing functions," said David Harberson, manager of Coopers & Lybrand Consulting's Database Marketing National Center of Excellence. "DMI works with clients to develop a high-level understanding of their direct marketing goals and objectives and to translate this into a marketing program that targets a ...