Article: -SOUTHWEST AIRLINES: Southwest Airlines' savings opportunities don't knock -- They e-mail!

M2 PRESSWIRE-16 July 1998-SOUTHWEST AIRLINES: Southwest Airlines' savings opportunities don't knock -- They e-mail! (C)1994-98 M2 COMMUNICATIONS LTD

RDATE:150798

Southwest Airlines now offers its Customers the opportunity to sign up to receive e-mail notifications of sales and special promotions available on the carrier's World Wide Web site, www.southwest.com.

"Now Southwest's low fares are delivered directly to our Customers' in-boxes," says Kevin Krone, Southwest's director of marketing automation. "This is one e-mail everyone will want to read."

This week's special Internet fares start at just $24 each way based on roundtrip purchase for ...

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