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Article: National Car Rental Takes the Lead in Sports Sponsorships

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PR Newswire
Article date:
July 14, 1998
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MINNEAPOLIS, July 14 /PRNewswire/ -- If you watched Triple Crown horse races, Monday Night Football, World Cup soccer or PGA golf, you heard it: National Car Rental's rhythmic hand claps and "Let's Go!" slogan.

Among travel companies, National Car Rental is the sports marketer, promoting its fast and efficient car rentals on almost every major national sporting event. And National's name sponsorship of the National Car Rental Center -- the first time a car rental company has sponsored a sports center -- is just the next logical step for the company that has made sports fans a key target market.

"The National Car Rental Center is a natural extension of ... 







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