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Article: THE MARKETING 100: REVLON TOP SPEED: TANYA MANDOR
- Article from:
- Advertising Age
- Article date:
- June 29, 1998
- Author:
CopyrightCOPYRIGHT 1998 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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In keeping with its marketing goal of always connecting with women, Revlon Cosmetics USA last year introduced a quick-dry nail enamel called Top Speed.
"In the past few years we saw women slowly walking away from the whole nail-enamel category," says Tanya Mandor, exec VP at Revlon. "There was a trend toward spending less time with beauty products. So we recognized that women want products that make their lives easier, and fast-drying enamel is one of those products."
For the rollout, the company last September launched an ad campaign by Revlon-owned Tarlow Advertising,*New York, that features supermodel Salma Hayek and carries the tagline, "Sets you free in ...
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... ... walking away from the whole nail enamel category," comments Tanya Mandor, executive vice president at Revlon Cosmetics USA Inc ... As a result of that negative trend, the supplier developed Top Speed, one of the market's first fast-drying enamels, a move ...
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