Article: AMERICAN EXPRESS: American Express ends plan to develop new merchant services with KnowledgeBase

M2 PRESSWIRE-20 July 1998-AMERICAN EXPRESS: American Express ends plan to develop new merchant services with KnowledgeBase Marketing (C)1994-98 M2 COMMUNICATIONS LTD

RDATE:150798

NEW YORK -- American Express today made the following statement regarding its plan to help merchants develop their database marketing efforts with KnowledgeBase Marketing, Inc.:

"During the past several months, we have had the opportunity to talk to merchants about the services that KnowledgeBase, working with American Express, could offer. Merchants told us that they valued the database marketing services that KnowledgeBase could provide to their businesses, but it became clear that American ...

Related newspaper, magazine, and journal articles:

Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!