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Article: THE MARKETING 100: `SEINFELD': JERRY SEINFELD
- Article from:
- Advertising Age
- Article date:
- June 29, 1998
- Author:
CopyrightCOPYRIGHT 1998 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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After nine seasons "Seinfeld," the nation's most popular sitcom, called it quits. With cover stories in magazines from Rolling Stone to Vanity Fair, the build-up to the finale was orchestrated to a fare-thee-well.
Among the contributing hype was the Advertising Age headline, "Seinfeld shocker: $2 million price tag," whose accompanying story carried the news that NBC was pricing 30-second commercials to studios at $2 million each.
In the end, advertisers ponyed up between $1.4 million and $1.8 million to advertise on the finale, including General Motors Corp., MasterCard International, Warner Bros., Fuji Photo Film USA, Bristol-Myers Squibb Co. and ...
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Article: Fuji receives Emmy Award for achievement in metal tape ...
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... ... N.Y., Oct. 10 /PRNewswire/ -- Fuji Photo Film Co., Ltd. (NASDAQ: FUJIY ... said Osamu "Sam" Inoue, president, Fuji Photo Film U.S.A., Inc., who accepted ... behalf of Minoru Ohnishi, president of Fuji Photo Film Co., Ltd. "Our innovations in ...
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