Articles > Popular publications > Business Wire press releases > July-September 1998 > Wednesday, July 15

Article: BrainPlay.com Announces Alliance With Parent Soup; Dovetailing Interests and Audience Demographics Cited.

Article from:
Business Wire
Article date:
July 15, 1998
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DENVER--(BUSINESS WIRE)--July 15, 1998--BrainPlay.com (www.brainplay.com), the Internet's premier retail source for child development products and information, today announced an alliance with Parent Soup (www.parentsoup.com and AOL keyword: parentsoup), a premier online parenting community within iVillage.com: The Women's Network, the number-one online destination for women. The alliance includes an integrated offering of advertising, marketing and resource sharing opportunities. The capstone of the agreement will make customized versions of BrainPlay.com's original editorial content available under the Parent Soup brand to the site's large and growing audience of ... 







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