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Article: WHIRLPOOL GOLD RUSH ADDS TO PROSPECTS
- Article from:
- HFN The Weekly Newspaper for the Home Furnishing Network
- Article date:
- July 20, 1998
- Author:
CopyrightCOPYRIGHT 1998 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK-Whirlpool is supplementing its Gold series with sensor dishwashers and low-heat elements on ranges.
A half-year after launching its upscale sub-brand, officials unveiled several products for summer and fall shipment. The company's first sensor dishwashers (other than some Kenmore units) also were said to feature a PowerScour heavy-duty cycle; an AnyWare silverware basket which can sit in multiple positions on either rack or in the door, and increasingly larger cycle buttons in sequence for easy comprehension.
Selling points on cooking appliances included the Keep Warm ring on glasstop freestanding ranges; AccuSimmer low heat on AccuBake gas and ...