|
|
Article: Swanson Launches Largest Product Introduction Since the Invention of the TV Dinner
- Article from:
- PR Newswire
- Article date:
- July 27, 1998
CopyrightCOPYRIGHT 1998 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Re-Engineering of Manufacturing System Now Makes Top-Seller Profitable;
Introduction Backed by New `Make New Memories' Campaign,
First TV Ads in 5 Years
CHERRY HILL, N.J., July 27 /PRNewswire/ -- Vlasic Foods International (NYSE: VL) today announced it will launch the largest new product introduction and manufacturing reconfiguration for its "Swanson" frozen foods business since the firm originated the TV dinner in 1954. The launch will also enter Swanson into a new product category -- boneless fried chicken -- which is growing at double-digit rates. The new product and manufacturing initiatives will make the ...