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Article: Playboy Online Completes Seven New E-Commerce Deals

Article from:
PR Newswire
Article date:
July 28, 1998
Copyright 
 
  E-Commerce On Target To Be Business' Second-Largest Revenue Stream

SANTA MONICA, Calif., July 28 /PRNewswire/ -- Playboy Online announced today that it has finalized seven new e-commerce partnerships for Playboy.com (http://www.playboy.com), alliances that include up-front payments, revenue and advertising splits through proprietary links, co-branded pages and storefronts within the Playboy site.

The newest alliances are significant because e-commerce is on target to be Playboy Online's second-largest revenue stream by the end of 1998. Playboy Online, the new media division of Playboy Enterprises, Inc. (PEI), also generates substantial revenues ... 







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