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Article: Las Vegas Convention, Visitors Authority Unveils New Visitor Research, Strategic Marketing Plan
- Article from:
- PR Newswire
- Article date:
- July 28, 1998
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LAS VEGAS, July 28 /PRNewswire/ -- The Las Vegas Convention and Visitors Authority (LVCVA) today finished releasing the results of extensive visitor research it has been conducting in recent months, and also unveiled long-range strategic marketing plans based in part on the results of its findings.
Among the findings: for the first time, more people (50 percent) cited entertainment over gaming (48 percent) as the primary reason for their trip to Las Vegas. Also, among people with a propensity to gamble, the number of trips to Las Vegas over a five-year period has decreased from 11 to seven; those trips to Las Vegas have been replaced with trips to other, ...