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Article: Stepping Outside the Box
- Article from:
- Flooring
- Article date:
- July 1, 1998
- Author:
CopyrightCOPYRIGHT 1998 Douglas Publications. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MARTHA TUVZSON STOCKTON
Laminate flooring is marketed as one of the most durable and easy-care flooring products available. But as the category gains recognition, observers report that more and more consumers are taking advantage of various design options that allow the product to coordinate with any decorating theme, from casual and country to traditional and contemporary.
'We've moved from just the durability factor. People are buying laminate flooring because it looks good, too,' observed Maureen King, director of marketing for Bruce Floors.
Now that the focus is on the appearance of the product, manufacturers are offering a mix-and-match palette of ...