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Article: BCBG Max Azria to Acquire Herve Leger From Seagram.
- Article from:
- Business Wire
- Article date:
- August 6, 1998
CopyrightCOPYRIGHT 1998 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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PARIS--(BUSINESS WIRE)--August 6, 1998--BCBG Max Azria, the U.S. powerhouse of fashion, and G.H. Mumm & Cie., a subsidiary of The Seagram Company Ltd., today announced that they have reached agreement on the sale of G.H. Mumm's majority shareholding in Herve Leger, the leading French fashion house, to BCBG Max Azria. Terms of the agreement were not disclosed.
The transaction is expected to be completed by the end of September.
Commenting on the agreement, Max Azria, Chairman & CEO, BCBG Max Azria, said, "The synergy between Herve Leger Paris and BCBG Max Azria Los Angeles will be tremendous. I have always admired the excellent work of Herve Leger. The United ...