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Article: Apple Launches Its Largest Marketing Campaign Ever for iMac
- Article from:
- PR Newswire
- Article date:
- August 13, 1998
CopyrightCOPYRIGHT 1998 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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New iMac Television Ads Premier This Sunday
CUPERTINO, Calif., Aug. 13, /PRNewswire/ -- Apple Computer, Inc. (Nasdaq: AAPL) today announced it is launching the largest marketing campaign in the Company's history for iMac, with paid media advertising totaling over $100 million during the remainder of the calendar year. iMac, Apple's new consumer computer, goes on sale nationwide this Saturday, August 15, and new iMac television commercials will premier nationally this Sunday, August 16.
"iMac does for Internet computing what the original Macintosh did for personal computing. Macintosh let anyone use a computer and iMac lets anyone get ...