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Article: Moonstone Aims to Shake Up Outdoor Apparel
- Article from:
- PR Newswire
- Article date:
- August 13, 1998
CopyrightCOPYRIGHT 1998 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SALT LAKE CITY, Aug. 13 /PRNewswire/ -- Moonstone Mountain Equipment, known for serious sleeping bags and technical apparel since 1977, is back in a big way less than one year from its acquisition by Esprit de Corp. Committed to injecting a fresh attitude, ideas and practices into everything they do -- from product to business procedures -- Moonstone debuts a revitalized product line for Spring and talks with dealers about innovative ways to wake up a stagnant industry.
"Not much has changed in the way the outdoor industry has operated over the last 20 years," said Ed Schmults, president, Moonstone Mountain Equipment. "Moonstone is in a perfect position to leverage a ...