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Article: Oh Boy! Oberto Launches Consumer-Education Campaign On the Nutritional Benefits of Natural Style Jerky.
- Article from:
- Business Wire
- Article date:
- August 27, 1998
CopyrightCOPYRIGHT 1998 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LOS ANGELES--(BUSINESS WIRE)--Aug. 27, 1998--
Healthful Snack Attributes Are Promoted to Consumers Via Product Refinements, New Packaging, Marketing Events and Personal Consumer Outreach
The Oberto Sausage Co., an 80-year old company with a track record of producing great tasting meat snacks, Thursday formally launched a public-education campaign teaching consumers about the nutritional benefits of Natural Style beef jerky.
This outreach effort in Los Angeles will be implemented with the help of two Snack Attack teams, traveling throughout Los Angeles in a 15-foot box truck outfitted with bright, new Oh Boy! Oberto Beef Jerky logos and packaging.
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