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Article: Puerto Rico Launches 'New Sounds Of Puerto Rico' Advertising Campaign
- Article from:
- PR Newswire
- Article date:
- September 3, 1998
CopyrightCOPYRIGHT 1998 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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- New TV Ad Campaign Surpasses Last Year's $9 Million Budget -
- International Pop Star Ricky Martin Signs on as a Partner
to Promote Tourism -
NEW YORK, Sept. 3 /PRNewswire/ -- The Puerto Rico Tourism Company brought its "New Sounds of Puerto Rico" campaign to life in Bryant Park today, as it recreated the island of Puerto Rico in the heart of Midtown Manhattan. The festivities, which demonstrated the island's culture, music and art, were designed to kick off a new $9.4 million television and print media advertising campaign entitled "The New Sounds of Puerto Rico."
The new campaign, created by Marti ...