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Article: HOW TO BETTER COMMUNICATE WITH YOUR RESIDENTS
- Article from:
- Units
- Article date:
- July 1, 1998
- Author:
CopyrightCOPYRIGHT 1998 National Apartment Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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TODD TAYLOR
A bird in the hand is worth two in the bush. Like most ancient cliches, this saying became common for one very simple reason: it's true. And, this rule applies to communications at multifamily communities. In the effort to recruit new residents, its important not to forget to communicate continually with the residents you already have.
The time to establish and execute a communications plan is time stolen away from your wide range of other daily responsibilities. Most property managers spend this precious communications time focusing on prospective residents, through tours and conversations. Current residents may only be reached through renewal or ...