Article: General merchandise takes on higher profile

PHILADELPHIA -- As drug chains continue to struggle with thinning pharmacy margins many are turning to quick-moving, value-priced general merchandise to bolster sales in the front of their stores.

And to the delight of retail buyers, a large number of suppliers brought new products fitting that description to this year's National Association of Chain Drug Stores Marketplace.

"There were a lot of products that caught my eye," said Vein Brunner, executive vice president of marketing at Walgreen Co. "And a lot of them were unique."

From women's panty hose to children's books, general merchandise abounded at this year's show. Realizing retailers need to ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!