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Article: 2 stages to power Deneuve bath launch. (Parfums Phenix's Deneuve bath and body line)
- Article from:
- WWD
- Article date:
- July 6, 1987
- Author:
CopyrightCOPYRIGHT 1987 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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2 stages to power Deneuve bath launch
NEW YORK -- Parfums Phenix will introduce bath and body products for its Catherine Deneuve women's fragrance line in two stages.
The Denuve dusting powder, body lotion and shower gel will bow in October, but the company will wait until next spring to round out the line with five or six more items.
As of August, the Deneuve brand will be rolled out from its current 50-door distribution to 250 outlets. By yearend, Deneuve will be in 300 doors.
Franco Treccani, president of Parfums Phenix, said the fragrance's sales should increase by at lesat 30 percent this year from the $7 million volume it achieved ...