Article: PROTEGE CHIEF: WE WANTED TO BOOST THE FUN FACTOR

Tatsuo Maeda has worked his way through the engineering ranks of Mazda Motor Corp. since joining the company in 1969. In late 1994, he was named project program manager for the redesign of the Protege sedan. It is an interesting honor, since many industry analysts predict this will be the last Protege designed independent of Ford. Speaking through an interpreter to Staff Reporter Mark Rechtin, the 51-year-old Maeda talked about Mazda's possible swan song.

What was important to change from the old Protege to this one?

We need to appeal to younger customers, so that meant we needed to concentrate on dynamic styling in a European sense. The current one is ...

Related newspaper, magazine, and journal articles:

Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!