Article: H. W. CARTER & SONS Takes Historic Brand Into New Era

To distinguish his wholesale merchandising business from his competitors, Henry W. Carter, founder of H.W. Carter & Sons in 1859, drove a handsome team of four, perfectly matched black horses decked in silver harness trimmings pulling a wagon brightly painted with the Carter homestead, store, and factory likenesses.

As the story goes, people paused to watch the company's wagons as they passed by. More than a century later, people are still watching H. W. Carter & Sons and its WATCH THE WEAR label. The company is preparing to launch a variety of updated products highlighted by the introduction of multiple brand extensions to compliment its children's apparel and ...

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