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Article: H. W. CARTER & SONS Takes Historic Brand Into New Era
- Article from:
- Children's Business
- Article date:
- September 1, 1998
CopyrightCOPYRIGHT 1998 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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To distinguish his wholesale merchandising business from his competitors, Henry W. Carter, founder of H.W. Carter & Sons in 1859, drove a handsome team of four, perfectly matched black horses decked in silver harness trimmings pulling a wagon brightly painted with the Carter homestead, store, and factory likenesses.
As the story goes, people paused to watch the company's wagons as they passed by. More than a century later, people are still watching H. W. Carter & Sons and its WATCH THE WEAR label. The company is preparing to launch a variety of updated products highlighted by the introduction of multiple brand extensions to compliment its children's apparel and ...
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