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Article: MARKET PROGRAMS STRENGTHEN PRESENTATION
- Article from:
- Children's Business
- Article date:
- September 1, 1998
CopyrightCOPYRIGHT 1998 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The two primary children's wear logos for H. W. Carter & Sons represent the company's heritage. The H. W. Carter & Sons train logo, representing the more traditional looks of the line, couldn't be more well-suited for a children's brand. The steam-driven locomotive will be featured prominently on products, in-store signage, and hang-tags.
The CWW label, Carter's WATCH THE WEAR, has an updated design that leaves no doubt in the consumer's mind that it's a contemporary fashion look. Even 'WATCH THE WEAR,' adopted when H. W. Caster & Sons acquired a company by that name in 1930, is a vintage phrase for the company that invites consumers to watch how the garment wears.