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Article: DIMAC TO COMBINE FOUR DIRECT SHOPS UNDER DMW BANNER: RESTRUCTURING INTENDED TO GAIN GREATER VISIBILITY FOR AGENCY UNIT
- Article from:
- Advertising Age
- Article date:
- September 21, 1998
- Author:
CopyrightCOPYRIGHT 1998 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Dimac Corp. in October will consolidate its agency businesses and spin off the combined unit.
The $400 million direct marketing company will merge Dimac Marketing Corp. divisions in St. Louis and Boston with sister agencies Wilcox & Associates, New York, and McClure Group, Wayne, Pa.
The new operation, to be called DMW Worldwide, will have billings of $150 million.
"As long as the agencies were tied to Dimac, some clients saw only the production side of the equation," said Thomas McClure, chairman-CEO of the new DMW and the founder of McClure Group.
The agencies needed greater visibility, he said.
POSITIONED FOR GROWTH
"Now we can ...