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Article: LIZ CLAIBORNE, JOCKEY SIGN PACT FOR INNERWEAR
- Article from:
- WWD
- Article date:
- September 24, 1998
- Author:
CopyrightCOPYRIGHT 1998 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Liz Claiborne is getting intimate with Jockey.
The two apparel giants said Wednesday they have signed a licensing agreement calling for Jockey to produce and market a full lifestyle line of intimate apparel to be called Liz Claiborne Intimates.
The deal confirms a report in these columns May 18 that Liz Claiborne was hunting for a licensing partner in that category.
Liz Claiborne Intimates will be launched next August for spring 2000 and will include bras, panties, daywear, foundations and related accessories. In addition, the deal calls for a complementary large-size collection, to be called Elisabeth Intimates by Liz Claiborne. It will ...