Article: YSL'S ENCORE FRAGRANCE, VICE VERSA, SET TO LAUNCH

PARIS -- Encore. After its smash hit In Love Again, Yves Saint Laurent Parfums is preparing its sequel project, which will be launched here next week during the ready-to-wear shows.

The next project is called Vice Versa and will reportedly be launched worldwide early next year, in a rollout similar to In Love Again. That project, which included a scent and two color cosmetics shade statements launched during the nine-month run, was pegged to the 40th anniversary of the ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!