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Article: TRUE BLUE TOMMY: HILFIGER'S IVY LEAGUE STYLE: DESIGNER IS OFFERING BLUE LABEL COLLECTION TO BETTER STORES WITH NEW HIGH IN RETAIL PRICES
- Article from:
- Daily News Record
- Article date:
- October 14, 1998
- Author:
CopyrightCOPYRIGHT 1998 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Tommy knows a good thing when he sees it. With his pricy Blue Label $1,000 clothing, comparable sportswear and furnishings currently generating 40 percent of the business in his baronial Beverly Hills store on Rodeo Drive, the designer decided to go public with a wholesale line. The first collection under the Hilfiger Blue Label is being launched for fall '99 in better specialty stores across the country.
One look at Blue Label and it's obvious that this isn't just another designer collection. Hilfiger has a preppie '60s sensibility and it's written all over the clothes. According to Sid Mashburn, vice-president of design, collection and licensing, "This ...