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Article: IBM forms new Application Systems Division; new marketing executive position established.
- Article from:
- PR Newswire
- Article date:
- July 22, 1987
CopyrightCOPYRIGHT 1987 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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IBM FORMS NEW APPLICATION SYSTEMS DIVISION; NEW MARKETING
EXECUTIVE POSITION ESTABLISHEDW MARKETING
RYE BROOK, N.Y., July 22 /PRNewswire/ -- IBM today announced the formation of a new division to increase its focus on application software. IBM also announced a new marketing support organization to intensify its mid-range systems marketing efforts.
The new Application Systems Division (ASD) has worldwide responsibility for developing and acquiring application software across the IBM product line, and it will be the focal point in IBM for application software support. ASD will also provide support for outside firms that ...