Article: IBM forms new Application Systems Division; new marketing executive position established.

IBM FORMS NEW APPLICATION SYSTEMS DIVISION; NEW MARKETING

EXECUTIVE POSITION ESTABLISHEDW MARKETING

RYE BROOK, N.Y., July 22 /PRNewswire/ -- IBM today announced the formation of a new division to increase its focus on application software. IBM also announced a new marketing support organization to intensify its mid-range systems marketing efforts.

The new Application Systems Division (ASD) has worldwide responsibility for developing and acquiring application software across the IBM product line, and it will be the focal point in IBM for application software support. ASD will also provide support for outside firms that ...

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