Article: Briefly noted: story ideas from Cresap. (NEWS ADVISORY)

/NEWS ADVISORY/

BRIEFLY NOTED: STORY IDEAS FROM CRESAP

These brief items -- culled from recent speeches and reports by management consultants at Cresap, a Towers Perrin company -- are brought together as story ideas for business writers and editors.

Included in this edition are items on downsizing, the cost of returnable containers and the role of the CEO in a marketing-oriented company.

Downsizing revisited.

U.S. corporations that rush to shrink their staffs may risk cutting away muscle along with the fat, says George Bailey, Cresap managing consultant in San Francisco. "Rather than asking 'How can we ...

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