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Article: Briefly noted: story ideas from Cresap. (NEWS ADVISORY)
- Article from:
- PR Newswire
- Article date:
- July 29, 1987
CopyrightCOPYRIGHT 1987 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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/NEWS ADVISORY/
BRIEFLY NOTED: STORY IDEAS FROM CRESAP
These brief items -- culled from recent speeches and reports by management consultants at Cresap, a Towers Perrin company -- are brought together as story ideas for business writers and editors.
Included in this edition are items on downsizing, the cost of returnable containers and the role of the CEO in a marketing-oriented company.
Downsizing revisited.
U.S. corporations that rush to shrink their staffs may risk cutting away muscle along with the fat, says George Bailey, Cresap managing consultant in San Francisco. "Rather than asking 'How can we ...
Related newspaper, magazine, and journal articles:
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Cresap, Michael.
The Columbia Encyclopedia, 6th ed.;
January 1, 2000 ;
407 words
...Cresap, Michael , 1742-75, American frontiersman and soldier ... who accept a letter from George Rogers Clark stating that Cresap was with him at the time of the massacre. Cresap fought in the war, and after the American Revolution began ...
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