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Article: Adrienne Vittadini to open boutique, eyes franchises.
- Article from:
- WWD
- Article date:
- July 29, 1987
- Author:
CopyrightCOPYRIGHT 1987 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ADRIENNE VITTADINI TO OPEN BOUTIQUE, EYES FRANCHISES
NEW YORK -- Joing the increasing number of sportswear designers who are opening their ownn stores, Adrienne Vittadini will open her first free-standing boutique this fall on Rodeo Drive in Beverly Hills.
The boutique, designed by internationally renowned Gae Aulenti, marks the beginning of the firm's five-year plan to franchise stores in major markets.
The Beverly Hills store is directly owned by Vopco, Inc., a corporation formed by Adrienne Vittadini, Ltd., which plans to own some Vittadini stores and franchise others.
The premier 2,000-square-foot Vittadini store, at 319 North Rodeo ...