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Article: Sid Levitz to franchise golf-swing schools. (Ultimate Golf Swing; self study video-audio course in golf)
- Article from:
- San Diego Business Journal
- Article date:
- May 11, 1987
- Author:
CopyrightCOPYRIGHT 1987 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Sid Levits to franchise golf-swing schools
Sid Levitz is well known for the furniture business he built, but now the 65-year-old entrepreneur has thrown his money and his marketing expertise behind a new way to learn to play golf.
Within the next six weeks, Levitz is hoping to establish 16 Gene Littler Golf Schools in Southern California that will teach the Ultimate Golf Swing, a self-study video/audio course on how to swing a golf club. The first 16 schools will be company owned, but Levitz is already working with a consultant to help franchise the schools nationwide.
The Ultimate Golf Swing is a teaching method developed by Bob Poen, who's made ...