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Article: Agraria moves into Bergdorf's. (Bergdorf Goodman Inc.) (Holiday Fragrances supplement)
- Article from:
- WWD
- Article date:
- September 11, 1987
- Author:
CopyrightCOPYRIGHT 1987 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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AGRARIA MOVES INTO BERGDORF'S
For 13 years the owners of the Agraria environmental fragrance company have considered Henri Bendel in New York home. Now, their loyalty is moving a couple of blocks to Bergdorf Goodman.
Agraria, which is based here, accounted for nearly half the sales in the Scentiments boutique at Bendel's, and sales in the store were responsible for a substantial portion of Agraria's annual wholesale volume of about $800,000.
At Bergdorf, however, a ground-floor area devoted solely to Agraria, opens today.
Stanford Stevenson said he and his partner Maurice Gibson "were approached by Bergdorf Goodman, and they made us an ...