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Article: Reader service cards work for consumer magazine; readers service cards help financial title gain foothold with advertisers.
- Article from:
- Folio: the Magazine for Magazine Management
- Article date:
- October 1, 1987
CopyrightCOPYRIGHT 1987 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Reader service cards work for consumer magazines
Reader service cards, a long-time staple in business magazines, are showing up in a variety of consumer publications. These titles are discovering that "bingo' cards--which allow readers to order information about advertised products--are a useful ad sales tool as well as a service that pleases busy readers.
Indeed, reader service cards appear to present yet another approach to boosting ad sales during these times of sluggish ad growth. They are closely related to a tactic cropping up in a growing number of consumer titles-- the catalog request section, which provides readers with a convenient way to ...