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Article: MAP STAKES OUT MEAT MARKET.
- Article from:
- Plastics News
- Article date:
- September 14, 1998
- Author:
CopyrightCOPYRIGHT 1998 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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U.S. consumers don't like the looks of gray beef on grocers' shelves.
That, plus cost issues, are slowing retail grocers' transition from traditional packaging to more sophisticated modified atmosphere packaging, known as MAP.
The MAP niche is potentially very attractive. Major film and sheet manufacturers can set prices that include the added value of high-end barrier products, a contrast to their margin-challenging struggles in commodity markets.
But meat packaging is undergoing a ``slow incremental change,'' because retailers have not been willing to pay for MAP, Lloyd Widom, packaging analyst with Credit Suisse First Boston Corp. in New ...