TiVo Takes Aim at On-Demand TV.

With grand hopes that has a lock on the next killer app, TiVo Inc. came out of development last week to describe a new on-demand TV model destined for retail shelves as early as next March.

TiVo's idea: time-shifted TV programming, stored on a hard drive at a person's home, letting people develop their own customized and personalized roster of what's best for them on TV.

The Sunnyvale, Calif.-based start-up, founded last year by two former Silicon Graphics Inc. executives, aims to sell a $400 to $500 box at retail next year that will sit between the TV and the distribution mechanism, whether it's cable or satellite.

A beta-test of the service, to 100 cable ...

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