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Article: TiVo Takes Aim at On-Demand TV.
- Article from:
- Multichannel News
- Article date:
- September 28, 1998
- Author:
CopyrightCOPYRIGHT 1998 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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With grand hopes that has a lock on the next killer app, TiVo Inc. came out of development last week to describe a new on-demand TV model destined for retail shelves as early as next March.
TiVo's idea: time-shifted TV programming, stored on a hard drive at a person's home, letting people develop their own customized and personalized roster of what's best for them on TV.
The Sunnyvale, Calif.-based start-up, founded last year by two former Silicon Graphics Inc. executives, aims to sell a $400 to $500 box at retail next year that will sit between the TV and the distribution mechanism, whether it's cable or satellite.
A beta-test of the service, ...