Article: TITANIUM: TENNIS BALLS CAN REAP BENIFITS.

Say "yes," because the "metal of the millennium" that has taken sporting goods manufacturing by storm is now appearing in another product--tennis balls.

Already used in golf clubs, tennis rackets and golf balls for improved product durability and power, titanium is being added to the rubber compound mixture of selected new lines of tennis balls for the same reason.

The two leaders in the North American tennis ball market, Penn Racquet Sports and Wilson Sporting Goods Co., are introducing their own titanium balls this fall.

Phoenix-based Penn, which owns a better-than 50-percent market share of tennis balls in North America, began advertising ...

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