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Article: Johnnie Walker Launches a Men's Clothing Line - The Johnnie Walker Collection.
- Article from:
- PR Newswire
- Article date:
- October 5, 1998
CopyrightCOPYRIGHT 1998 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK, Oct. 5 /PRNewswire/ -- This fall, one of the world's most respected trademarks -- Johnnie Walker -- introduced a men's sportswear and accessories line, The Johnnie Walker Collection. The Collection, which debuted on October 4th, is sold exclusively at select Bloomingdale's stores in New York, Chicago, Los Angeles, Florida and Bloomingdale's By Mail. The creation of a fashion collection marks the first time the brand has ventured outside of branded spirits and is part of an overall marketing strategy to maximize the authentic and timeless image of the Johnnie Walker name.
"The name and image of Johnnie Walker is known throughout the world.Its ...