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Article: California-Based Retailer Wet Seal Offers New Line in Challenging Time.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- October 26, 1998
- Author:
CopyrightCOPYRIGHT 1998 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Knight Ridder/Tribune Business News
Oct. 25--These should be the best of times at Wet Seal.
The nation's leading retailer of junior women's apparel not only is expanding sales and making money, but has zero debt and a fistful of cash -- about $87 million at the end of July.
And next month, the Foothill Ranch company will begin an aggressive rollout of a new concept, Arden B., including a store in Fashion Island that opens in late November.
Arden B. will target slightly older, more affluent women than the juniors who flock to the company's Wet Seal, Contempo Casuals and Limbo Lounge formats.
But the Arden B. rollout -- 80 ...