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Article: Starcom Media Services/Leo Burnett USA Publishes Results of Study Featuring Capita Research Group's Audience Engagement Index.
- Article from:
- PR Newswire
- Article date:
- October 28, 1998
CopyrightCOPYRIGHT 1998 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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KING OF PRUSSIA, Pa., Oct. 28 /PRNewswire/ -- Kate Lynch, vice president and director of media research, Starcom Media Services/Leo Burnett USA at the Advertising Research Foundation's fourth annual Week of Workshops presented results of a study based upon Capita Research Group's (OTC Bulletin Board: CEEG) audience engagement measurement system, which is based on a patented technology developed by NASA to measure brainwave movements and licensed exclusively to Capita. The workshops, held at the Sheraton New York Hotel & Towers, were attended by over 700 media professionals from around the world.
Entitled "Engaging the Viewer: A study to measure the impact of ...
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