|
|
Article: Courting The Young, Single Professional.
- Article from:
- American Banker
- Article date:
- October 28, 1998
CopyrightCOPYRIGHT 1998 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
By Monahan, Julie
Ask young, unmarried professionals what their insurance portfolio looks like and a bemused look is likely to pass over their faces.
As it happens, not too many insurance marketers with banks or other institutions are doing the asking.
The reticence is understandable. Young professionals generally don't like to talk about insurance matters. That's because most still identify insurance with death benefits, and leave it at that.
But a closer look at this market reveals a host of opportunities for insurance sales.
Young professionals are acquiring money at a time when they have no dependents. They are obvious ...