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Article: Omaha, Neb., Firm Plans Marketing Strategy for Oil Additive.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- October 27, 1998
- Author:
CopyrightCOPYRIGHT 1998 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Knight Ridder/Tribune Business News
Oct. 26--Deo Reloj has big plans for his small Omaha company.
Reloj is chief executive of Amptron Corp., which is aiming for $500 million in sales in the petroleum additive market by the year 2002. That's a huge leap from this year's sales of about $3 million.
The company intends to grow by marketing a technology that it says is the best in the industry. Amptron executives say the company's DM-X additive makes oil last longer, reduces engine wear and improves gas mileage. While some other products make similar claims, the Omaha company says its product works better and is safer environmentally than its ...